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XChange Latin America: 8 Tips To Jump-Start Your Cloud Journey

By Kelley Damore CRN
12:00 PM ET Sat. Aug. 25, 2012
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Tip 7: You Need To Speak The Language Of The CFO And CEO

Are you accelerating the time to revenue for that customer? Understand the customer's business and don’t lead with the technology. Ask the question, 'What are the operational requirements that are needed?' because this turns it into a service sale, explained Mota.

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