Co-Founders Omar Ismail and Aleem Mawaani
Streak said its CRM service aims to allow customers to manage their business processes from their Gmail accounts.
The company introduced an API this month to make it easier to access the data stored in Streak by creating and editing boxes, setting up automated reminders, searching Streak data and receiving a news feed for updates to users' boxes and pipelines.
The company focuses on SMBs and is free, although paid services are expected to launch next spring.
Streak has raised $1.9 million from investors including Battery Ventures and others.