Shopping Season Tough For E-Retailers
As the holidays approach, that means shopping, and increasingly, online shopping. But a survey of 106 e-retail CIOs, CTOs and IT managers conducted by McLaughlin & Associates for Rackspace, shows that many companies still have a ways to go in order to optimize their shopping sites, as this sector lost hundreds of millions of dollars during the holidays last year due to website downtime.
Adrianna Bustamante, Rackspace's leader for e-commerce channel development, said Web hosting partners working with infrastructure providers like Rackspace can help e-retailers maintain functioning websites during the peak shopping season. "We want to make sure we're educating our partners so they can communicate with e-retailing customers, so they know what can happen and that we can be trusted advisors to help them," she said.
Continue on and see five issues facing e-retailers.