The 10 Coolest Startups Of 2012


1. ProfitBricks

U.S. CEO: Robert Rizika

ProfitBricks entered the cloud infrastructure market with a bang in September when it released data center architecture that allows cloud customers to access cheaper and more flexible cloud services with a pay-per-minute plan and the ability to change workloads on the fly.

ProfitBricks, based in Boston, Mass., and Berlin, Germany, takes a different approach than other IaaS providers, which use a horizontal architecture that requires customers to pre-select in weekly, monthly or yearly packagers, server size with CPU, RAM and storage included, with servers added as needed.

ProfitBricks infrastructure, conversely, is built on a vertical scale so users can select server instances with varying numbers of CPU cores and gigabytes of RAM.