The 10 Coolest Startups Of 2012


5. Pure Storage

CEO: Scott Dietzen

Pure Storage, a developer of storage arrays based on Flash memory technology instead of hard drives, in May introduced general availability of its Pure Storage FlashArray 2.0, a full-fledged primary storage array.

The Pure Storage FlashArray 2.0 features both in-line and global data deduplication in combination with a non-volatile RAM (NV-RAM) cache that runs continuously, the company said.

One month later, the Mountain View, Calif.-based company announced venture funding of $55 million, including a stake held by Samsung, one of the world's largest providers of Flash memory chips.