Obtaining vendor certification in cloud computing is a solid way to obtain credentials that can be used to demonstrate cloud competency to prospective customers. It's also a way to establish tight relationships with key vendors.
"We want a partner who's engaged with us. We want to make sure that they have the certifications and the capabilities. For us, I think it's selling across the portfolio and making sure that we offer such a broad mix of products and services," said Tony Anderson, director of indirect marketing, Enterprise Group Americas, at Hewlett-Packard.
Some vendors recognize each other's certifications. Verizon, for example, grants Gold partner status to Cisco certified Gold partners.