6 Channel Chiefs Making Their Mark

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Frank Rauch

Title: Vice President, Americas Partner Organization, VMware

Rauch is responsible for all indirect routes to market for the Americas, which include solution providers, corporate resellers, public sector partners, systems integrators and distributors. Prior to VMware, Rauch was Americas vice president and general manager of Enterprise Servers, Storage, and Networking Channels for Hewlett-Packard.

Years With Company: 1

Years Involved With Indirect Sales: 11

Most Innovative Channel Initiative: Building out VMware's SMB partner initiative with select programs, including additional market development funds and an initiative for matching partners with inside sales reps.


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