7. Omniture, $548 Million (analyst estimates)
CEO: Shantanu Narayen, Adobe
A business unit of Adobe, Omniture adds Web analytics, measurement and optimization technologies to Adobe's content creation tools. The net result is intended to increase profitability of digital media investments for advertisers, publishers and e-tailers. The offerings are now being sold as part of the Adobe Marketing Cloud, providing a dashboard from which to assess a wide variety of data on customer marketing campaigns.