4. The Price Must Be Right The First Time
Figuring out the right price points has always been something of an alchemy that bridges art and science, regardless of the vast array of formulas from which to choose. The team at MSPexcellence noted that setting the price too low is not something that is all that easily fixed without "firing the customer." Once expectations are set in place, raising prices to correct misjudgments are rarely well-perceived, and will often cause customers to turn elsewhere.