7. Understand Your Own Offering
Is it a cloud service or a managed service? Does it even matter? The line between cloud services and managed services is continuing to get blurry, given the fact that both types of solutions are sold the same way. According to Bergeron, the two are becoming increasingly conflated because of several common denominators. These include benefit/value realization, SLAs and monthly recurring revenues. She added one compelling difference between managed services and cloud services. Managed services, she said, are more frequently labor-based, in the sense that the primary function(s) is being monitored or managed by humans. In many cases, managed services and cloud services are bundled together, she added.