9 Key Concerns That Block Cloud Sales

4. Privacy

Since the cloud is all about the use of shared infrastructure, it might not be surprising that some customers might be worried that the overall sharing might also extend to things they would prefer to keep private. Cloud providers, as well as the cloud resellers and channel partners with whom they work, can go to great lengths to reassure them, but some customers will continue to worry about privacy. Many channel partners say that this particular objection is less prevalent now that the cloud has gained stronger market acceptance, but it nonetheless still exists.

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