9 Key Concerns That Block Cloud Sales

5. Lock-In

It's easy to see data going into the cloud, but it's a lot harder to see data coming out of the cloud -- at least not on any permanent basis. So some customers express concern that once they put data in the cloud, they are pretty much locked in to their current provider, or else run the risk of leaving data behind when they leave. Furthermore, porting the data to another cloud provider, and dealing with the resulting integration issues, can discourage customer churn. And that reluctance to churn can sometimes result in the client's decision to keep data in-house instead.