One of the great things about the cloud is the vast assortment of services that the cloud can enable. But this apparent benefit can also pose a disadvantage. In most cases, customers can choose from a number of services that accomplish the same objectives. But if the customers are not specifically knowledgeable about the application at hand, they more frequently turned towards the least expensive option, or they fail to make a decision at all. In situations where they go for the cheapest option, they usually get what they pay for, frequently leading to customer satisfaction issues. Some customers choose to remain with customer premise equipment in order to avoid the issue altogether.