One benefit to jumping on board with Cisco's push toward cloud is in the power of the brand. With the new partner program, Cloud Services Resellers will be able to use Cisco Powered Branding on their own white-label offers. "It's more than just a branding. It's more about reference architectures; it's about Cisco outbound awareness; it's about joint marketing programs; and it's about the operational support behind that," said Scott Boyd, director, Cloud Strategy and Planning at Cisco. Boyd emphasized the logo as a symbol of Cisco’s overall commitment in making sure exceptional services are delivered in the marketplace.