Of course, not just anyone can freely enjoy the new and improved benefits package Cisco is offering up. For starters, a reseller must already be a Cisco registered partner. "Our program is relatively open," Peres said. "But if you're going to play with Cisco you need to be capable. You need to be able to understand the technology, play with the technology and, therefore, be assured that you can deliver high customer satisfaction." Resellers must also have a valid contract with a Cisco Cloud Provider and apply for the partner designation online.