Hosting providers need to seriously think about how to differentiate themselves, according to Mayer. For example, Peer1 Hosting helped make itself stand out by laying fiber cables across Canada in the 1990s. He said that now that lets Peer1 Hostinghave lower costs and stronger networks.
"That put us in a really good position in the country," Mayer said. "It really helps you differentiate yourself and you don't have to pay for the cost of bandwidth."