There are a variety of hosting providers out there, ranging from small niche players to bigger generalist providers, and everything in between.
Niche players have the advantage of being able to charge a premium for their expertise, while bigger players have access to a larger customer base. The niche players can target something more specific, but they lose the benefit of a large marketplace. It's a trade-off, Mayer said. The important part is positioning the business accordingly, he said.