Why Salesforce.com Isn't Just For CRM Anymore


Customer Engagement Is The New Growth Driver

* 84 percent of survey respondents said customer engagement would overtake productivity as the primary growth driver.

* 60 percent of the survey respondents ranked customer engagement as their top priority.

Berridge: "We firmly believe that organizations can go through a process with a platform like Salesforce where they can double their revenue strictly through customer engagement initiatives, which is why we think customer engagement is the new bottom line."