Public Cloud Prices Are Dropping, But Spending Is Only Going Up
Amazon, Google and Microsoft have all drastically cut prices of their public cloud offerings over the past year. The price wars, however, are not simply about vying for an existing base of customers, but also expanding the market to bring more enterprises overall into the cloud.
And it's working. IT directors from large and midmarket companies are committing to even more spending this year on cloud infrastructure, according to a two-week survey conducted in mid-April by 2nd Watch, a Washington state-based cloud computing consultant and an Amazon Web Services Premier Consulting Partner.
More than a hundred IT directors were asked about what they were paying attention to in the cloud market, what plans they had for migration, and the impact of price reductions on their companies. Here’s what CRN learned.