As president and COO of a Chinese computer maker, Read has plenty of experience with the emerging market of China. The country is now the largest PC market in the world and is poised to get even bigger in the future. Read knows not only how big the opportunity is in China, but he's also aware that the country is unique and knows that certain products may be better suited for one geography and not others (for example, Lenovo launched its Lephone smartphone in China but has yet to release the model in North America or Europe).
Meanwhile, chip makers like AMD and Intel are seeing an increasingly large portion of their revenue come from emerging markets like Brazil, Russia, India and China (BRIC). Read will likely lean on his knowledge of China and his background at Lenovo to strengthen AMD's ties to both.