Read Is A Channel Guy
Few top executives in the IT industry are as passionate about the channel as Read. He's one of the big reasons Lenovo has made so much progress with its indirect sales over the last two years (here's a video of Read's keynote at Lenovo's partner conference last May). Read has built a reputation in recent years as a very partner-friendly and accessible executive, consistently preaching a channel-centric strategy.
In fact, Read said on an conference call with press and analysts Thursday that he would spend the next 30 days traveling all over the world to meet with customers and partners. That's a big plus for AMD, which could use a stronger channel presence to boost its Fusion APUs and win market share against Intel.