Read Knows The PC Market
You can't be one of the top two executives at a major computer maker and not believe in the PC. Not only does Read believe in the PC, but after more than two decades at IBM and five years at Lenovo, he's deeply knowledgeable about the market and has made astute observations about where it's going (check out Read's prediction for netbooks).
And while Read has been praised for his operational experience, he's also not afraid to talk technology and hype new products at shows like CES. That PC experience will be crucial for AMD as it works to build up its Fusion presence in desktops and notebooks in both the consumer and commercial segments. Read said Fusion is "just scratching the surface" and also discounted any talk about the death of the PC. "I firmly believe that the core PC market will continue to expand," he said during the conference call.