Whitebook Channel Program
Seven years ago, Intel and Microsoft teamed up on a channel program for Intel's Premier partners designed to speed sales of whitebooks. The program was the first time the companies paired up on a joint channel program for Intel's Premier partners. At the time, solution providers were trying to tap the growing market for notebooks. Today, Intel's focus is on helping its channel partners reap opportunities with its Ultrabook super-thin notebook form factor. In October, the chip giant said it would offer whitebook versions that partners could tailor with custom configurations.