New Relic hired Todd Osborne, a former channel executive at Ctera Networks, Virtual Instruments and Oracle, as the APM software company's new channel chief.
Officially New Relic's vice president of alliances and channels, Osborne replaces John Gray, who left in May to take a post with cloud monitoring software developer Datadog. He'll work to increase partner sales and improve partner development at a company that has traditionally done most of its business direct.
The New Relic channel program's current provisions include partner training, enablement, revenue sharing and marketing support.
"There's a tremendous opportunity in this next wave of growth for New Relic," Osborne said in an interview with CRN.