100 People You Don't Know But Should In 2012 (Part 1)


The Channel's Unsung Heroes

It takes a village to run a successful channel program. Some of the players on vendors’ channel management teams get to be in the spotlight. This list isn’t about those executives. This year’s 100 People You Don’t Know But Should instead focuses on the many channel management executives who work just as hard toward the success of their partners but simply aren’t as well-known to the channel at large. They’re the ones putting together the terms and conditions of new partner programs, building out new incentives or growing channel-ready services. They’re working in the field to provide partner training or sales support. Or they’re evangelizing about the strength of the channel within their own organization. These are some of the unsung heroes behind successful channel partnerships.

Here's Part 1 of our list. For a look at more of the behind-the-scenes channel executives clearing the way for channel business to get done, check out Part 2.