Five Companies That Dropped The Ball This Week

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Oracle Slapped On Wrist Over Exadata Advertising

IBM took offense at an ad Oracle was running that claimed its Exadata Database machines run 20 times faster than IBM Power servers. IBM challenged the ad with the Advertising Self-Regulatory Council of the National Advertising Division, which is administered by the Council of Better Business Bureaus. IBM said the "20x faster" claim was misleading in that it implied that the Exadata is faster than all IBM's Power servers, while Oracle responded that the audience understood it was based on a case study about a large European retailer.

Oracle lost, and then lost the appeal, and has since pulled the ad.

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