F5 Networks
CEO: John McAdam
F5 is the big daddy of the ADN space, with a roughly 50 percent share of Layer 4-7 switching according to an analyst consensus. The company has had a Cisco trade-in program in place for years, but following Cisco's ACE announcement, sweetened the pot for solution providers, who can now earn twice the trade-in value for Cisco load-balancing and GSLB products, as well as an additional front-end discount margin and combined promotions under F5's security sales channel program, Vault.
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