Text Analytics
One of the contributors to the big data problem is the increasing amount of text being collected from social media sites like Twitter and Facebook, external news feeds and even within a company for analysis. Because text is unstructured (unlike structured data typically stored in relational databases), mainstream business analytics tools often falter when faced with text.
Text analytics uses a range of techniques -- from key word search to statistical analysis to linguistic approaches -- to derive insight from text-based data.
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