Startup Platfora, which had been in stealth mode until October, unveiled its in-memory business intelligence software that can directly analyze data in Hadoop without the need for building a complex (and expensive) data warehouse or traditional data store. "This is really the beginning of the end of the data warehouse," said Platfora founder and CEO Ben Werther in an interview.
That's a pretty bold claim. But, Platfora just might revolutionize how big data is managed for analytical purposes. The company's software turns raw data in Hadoop into interactive, in-memory business intelligence for use in visualizations, dashboards and exploratory analytics. It supports all Hadoop distributions, including Cloudera, Hortonworks, MapR and Amazon Web Services.