VARs: The New Data Center Service Providers
Solution providers with both services and hardware expertise in 2013 will be building new data centers or expanding their older facilities in order to control the back end of their services business.
Turnkey solutions from managed service providers make it possible for nearly anyone with the right hardware to provide services from their own data center at little cost, and effectively compete with the big boys like Amazon or Google.
However, there is a risk involved as the large providers, who can order servers and storage devices by the container load, have a distinct price advantage. But solution providers can offer full packages of services custom-tailored to customer requirements, and with the right solutions will not necessarily be at a cost disadvantage.