Partners looking to break into the explosive big data opportunity are embracing HP's Autonomy software offensive. The software suite gives customers the ability to drive business gain from the unstructured social data coming at businesses at lightning speed from Twitter to Facebook to YouTube. Autonomy and HP's Vertica product are opening the door for partners to sell to chief marketing officers and lines of businesses with big IT budgets who are looking to tame the social media beast, according to HP.
Mont Phelps (pictured), CEO of NWN, a national HP enterprise partner, said he is looking forward to pursuing the big data software opportunity with Autonomy. "Who doesn't get big data?" asked Phelps. "If you don't manage data and extract value from it, it is just data -- not information. You need to retrieve, manage, sort, sift and distill into actionable bits."