Goodbye, XP. Hello, HP
HP is making big investments to capitalize on Microsoft's decision to end Windows XP support effective April 8, 2014, with a massive program including channel incentives aimed at upgrading the astronomical installed base of Windows XP. "This creates a great opportunity for HP to lead and help customers go through that transition," said Enrique Lores (pictured), senior vice president and general manager of the Printing and Personal Systems Group. He said HP's new Windows 7-class products bring significant value with lower total cost of ownership and improved security. "You are going to be seeing from us significant advertising campaigns driving this change and programs both for the user and the channel partners to drive that change," said Lores.