With HP's software business now part of PartnerOne, solution providers can expect to see big incentives around selling HP software, including HAVEn, HP's new open business analytics platform aimed at helping partners translate big data buzz into bottom-line profits. HP is making HAVEn available to the full HP partner base. Top partners and distributors, including Avnet, already are building practices around it.
HP Executive Vice President of Software George Kadifa (pictured) has said his goal is to "immediately" have the 26 percent of HP's big data software sales going through the channel increase to 50 percent. As for the security market where the HP portfolio includes Tipping Point, ArcSight and Fortify, Kadifa said his goal is to move from 35 percent of sales going through the channel to 50 percent and eventually to 70 percent.