Dell embarked on its transformation years ago when it announced it would embrace the channel to extend its sales reach through partners. It upped its ante when it announced it would turn 200,000 accounts over to the channel for joint management with its direct team.
Dell says it's a strategy that has attracted 18,000 new partners to its ranks of 165,000. Dell boasts other partner gains that include 87,000 new and current deal registrations by partners, an increase of 22 percent more than last quarter. Dell also said channel sales grew faster than direct sales last quarter.