The Future Proof Storage Loyalty Program provides a three-year money-back guarantee, as well as a storage efficiency guarantee; seamless data migrations; trade-in credits toward new Dell EMC storage products; credits toward storage controller upgrades; and a 20 percent allocation and one year of built-in Virtustream Storage Cloud on Unity all-flash products. Sam Grocott, Dell EMC senior vice president of storage marketing, said partners should be leading conversations around the SC All-Flash line with the guarantee.
"We are going to back this product up to ensure that you achieve the benefits, and if not, you're protected by this guarantee," Grocott said. "We need [partners] to understand how to position the Future Proof Storage Loyalty Program," Grocott said. "It is a game-changer. Typically we sit back and wait for a technology, or features, but we need them to understand how to lead with the Future Proof Storage Loyalty Program. It's as important as a whiz-bang new feature. It allows them to compete more strongly, win more customers and provide value to end users."