About 50 percent of new revenue bookings come from outside North America and that number will continue to climb, said N-able Senior Vice President of U.S. Sales Mike Cullen. The managed services business model is maturing in certain geographies, such as the United Kingdom, Australia and Scandinavia, but in other countries IT sales are still very product-centric, Cullen said.
"The things we saw in North America five or six years ago, like 'I'm a Symantec company' or 'I'm a Trend [Micro] company,' you don't see here anymore. The brand has gone out the window because it's become more about management," he said.