Developing A Sales Strategy
Will Welch
President
New Dominion Networks
Glen Allen, Va.
"We're trying to develop more of a sales department. Developing a sales group is going to be the biggest challenge. We vet people in to actually sell what our services are. It's easier for a sales person to sell products, but when you talk about selling services, it's more individualized as far as the company goes. Sometimes it's difficult to have salespeople understand what we sell. We're formulating that still. We've got some ideas, and we're still looking at it."
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