9. Develop A Marketing Strategy
As you near the formalized rollout of your new business model, develop a comprehensive marketing strategy aimed at articulating the benefit to your customers while also demonstrating that your company is the right choice to help them down this path. Very often, solution provider organizations are launched by technologists who understand how to leverage products and services, but are not necessarily experts in the marketing field. It will be important to have such talent on board in order to capture the attention of your customers.