Use Technology As A Weapon
Technology is a weapon. There are two driving forces: the marketing of a product and a brand-new service and the technology that supports exactly what you are selling. If you make a promise to a customer that you are going to give them a service or a product it has to arrive there, it has to be delivered and it has to be done in a way that is exactly what you sold them. And that involves technology and it is going to be cloud-based.