For managed services, one important trend is reaching toward and fulfilling outcomes. In the IT world, success can be dignified by the dependability and availability of software. As it isn't enough to solely rely on a piece of technology, however, managed service providers also must be able to provide and focus on a deeper, bigger picture, said Robins.
"We address this trend through the concept of solution consulting or a success manager, and their job is to focus on what makes a successful outcome," said Robins. "It's not just about, 'Hey here's the software, it's in the cloud.' It's about focusing on what's important in trying to achieve goals for the company."