XChange 2014: 8 Channel Marketing Trends And Best Practices


6. Measure ROI For Your Leads

Newnam said another best practice for marketing-driven leads is to develop a way to effectively measure the return on investment (ROI). While measuring and tracking ROI for leads can take time, it will ultimately help both solution providers and vendors better identify what kind of leads really work and increase their ability to generate more of those high-value leads.