XChange 2014: 8 Channel Marketing Trends And Best Practices

5. It's Quality, Not Quantity

In the past, marketers tried to generate as many leads as possible, Newnam said. But a large volume of marketing-generated leads can leave solution providers swamped and unable to find the most valuable ones. So the best way to clear up the clutter is for marketers to focus on developing quality leads in smaller numbers.

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