XChange 2014: 8 Channel Marketing Trends And Best Practices


3. Don't Let Leads Fall Through The Cracks

With the volume of sales and marketing-driven leads being generated, too many are ending up "in the trash can," Newnam said. Solution providers need to have a system or tool in place to organize those leads and make sure potentially valuable ones don't fall through the cracks. If staff members can't communicate, she said, then they'll have no way of knowing whether those leads are worth anything or not.