Synnex CEO: SMB VARs Need To Embrace Cloud, Recurring Revenue Opportunities

Distribution's Role In The Cloud

We always felt our role was to provide resellers with a platform of pre-integrated offerings that can consolidate billing for all of the different offerings. So ultimately a lot of the value we provide is provisioning all of these cloud offerings in one place [with Synnex's CloudSolv marketplace]. And where I really want to get to is to be able to attract more ISVs and cloud app providers that are vertically oriented. There are a lot of sub-solutions for different business processes.

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