Synnex CEO: SMB VARs Need To Embrace Cloud, Recurring Revenue Opportunities

Born In The Cloud Vs. Traditional VARs

The so-called born-in-the-cloud guys have been doing cloud for a while, and some of them have become very successful. And when you look at that kind of business, really what they're doing is consulting. And that's a different model than the traditional legacy reseller. For the SMB market, since our VARs are trusted advisers, they can also provide that for cloud. And because they are the trusted advisers, I think there's still time for them to make the move to cloud. But time is running out.

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