BlackBerry Curve, Not iPhone, Top-Selling Consumer Smartphone
The BlackBerry Curve (Curve 8830 shown) has beaten out the Apple iPhone to become the nation's best-selling smartphone among consumers for the first quarter, according to data released by market research firm The NPD Group.
According to the report, BlackBerry-maker Research In Motion (RIM) aggressive "buy one get one" sales promotion through Verizon Wireless helped the Curve snag the top spot, which boosted RIM's consumer smartphone market share another 15 percent to nearly half of the U.S. consumer smartphone market in the first quarter of 2009. RIM's boom comes as Apple's and Palm's share each declined 10 percent.
"Verizon Wireless' aggressive marketing of the BlackBerry Storm and its buy-one-get-one BlackBerry promotion to its large customer base contributed to RIM capturing three of the top five positions," said Ross Rubin, director of industry analysis at The NPD Group. "The more familiar, and less expensive, Curve benefited from these giveaways and was able to leapfrog the iPhone, due to its broader availability on the four major U.S. national carriers."
Here's a look at the five best-selling consumer smartphones in the first quarter.