Launched: June 19
It'd be easy to anoint any number of Android devices to the No. 1 spot this year. It'd also be easy to say that the iPhone 3GS is an update to an existing smartphone that we previously saluted in past editions of this roundup. But the 3GS offers value-add in spades, from software upgrades to video capabilities. It's kept Apple's advantage up and its competition comfortably to the side, and it goes hand in hand with the explosive growth and popularity of Apple's App Store.
Sure, it hasn't yet shaken the "for consumers" label, and its growth among business enterprise users isn't eclipsing BlackBerry anytime soon. But when you consider how many and how varied are the number of companies working Apple and iPhone into their development plans -- from defense contractors like Raytheon to SaaS mavens like Salesforce.com -- you have not just a phone, but a cultural force. Apple takes it again.