January 27, 2011 -- Apotheker Says HP Can Be As 'Cool' As Apple
In the run-up to HP's Feb. 9 launch of the TouchPad, Veer and Pre3, CEO Leo Apotheker expresses his belief that HP's footprint in the consumer and business markets is unique in the IT industry. In a foreshadowing of HP's competitive positioning, Apotheker also suggests that HP could give Apple a run for its money by paying more attention to product design.
"I hope one day people will say 'this is as cool as HP,' not 'as cool as Apple,'" Apotheker says in an interview BBC at the World Economic Forum in Davos, Switzerland.
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