12 Pivotal Events In Steve Jobs' Apple Career

Seeing The Future

In what would prove to be a watershed moment for Apple and the computer industry, Jobs and a number of other Apple engineers visited Xerox PARC (Palo Alto Research Center) in December 1979 to see the office equipment maker's PC, the Xerox Alto. (Xerox, in return, was given the option to purchase 100,000 shares of Apple stock at $10 a share before the company went public.)

The Alto was the first computer to use a graphical user interface and a mouse. The Xerox PARC visit convinced Jobs that the GUI was the key to widespread adoption of personal computers for home and business.


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