The iPod And The Turn To Mobile Devices
In November 2001 Apple began selling the iPod portable digital audio player, a wildly successful product (more than 100 million were sold between 2001 and 2007) that presaged the company's success in the consumer electronics market. (In 2007 Jobs would announce that Apple Computer was changing its name to just "Apple Inc." and that computers were no longer the company's main focus.)
Apple also launched its first retail stores and, in 2003, launched the online iTunes store for music downloads. Last month iTunes hit 15 billion song downloads.